Learning Series Recap – “Cool Tools” on March 27th

“Cool Tools to Help You Do Great Things” – Not Just Another social Media Seminar 

with Elizabeth Cincotta, Director of New Media and Customer Communications, Alexis Kimball, Agent Relations Manager and Glenn Montgomery, Vice President of Brownstone Insurance.

Great turnout for our first Learning Series Event.  Thanks to Boston Software for making this possible and tothe folks at Brownstone for an engaging talk.

Elizabeth, Alexis and Glenn from Brownstone Insurance would like to thank everyone who attended the the seminar as well. Here are some wrap-up notes and tips they’d like to share with you:

#1- People like to interact with people. Use a photo of the staff member in charge of social media for your profile photos rather than an agency logo. On Facebook, using a logo for your profile photo is ok, provided that your cover photo shows your staff members.

#2- Remember, do not talk exclusively about insurance. Share good community news, weather alerts, photos of fun things your agency does etc.

#3- Use Skillshare to find online classes that can help you sharpen your skills in everything from logo design to blog writing. Never stop learning!

#4- Learn about your audience to determine what you should post. Use the demographics data in your Facebook Page Manager tool and Pinterest Business Account tool to measure the gender, age and location of the majority of your fans. Post at different times to see when they are most likely to interact with you.

#5- Do not try to simply buy all of your “likes” on Facebook through ads and promoted posts. It’s expensive and doesn’t always result in quality likes. If you log into your Page Manager tool and see that 90% of your fans are from Somalia, quite simply, you’re not doing it right. The number of likes is much less important than the quality of your likes. Real customers and prospects will follow your social media accounts if you post content that is interesting and worthwhile for them to see. Start there.

For most tips and social media statistics, don’t forget to access the #NewRules of Social Media Marketing presentation here.


What is the Learning Series:

YAC is planning a series of talks in the coming year, focused on providing pertinent business development and industry content to active, involved young agents. This program will offer discussion on a relevant business topic facilitated by a speaker or panel and include networking with fellow agents as well as seasoned professionals in a small group setting. Afterwards you’re invited to join the group for a drink and continue the conversation…

We welcome questions in ADVANCE of each session to better address each topic and make sure you get the most from your time!
Have an idea for a future session, topic or speaker? Let us know. Leave questions/ comments on FacebookLinkedIn or email Melissa Murphy.

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